Monday, 18 April 2011

Primal Futurism Shoot

On Saturday the Primal Futurism took place at Rest Bay Porthcawl, just 30 minutes away from central cardiff. It's a long stretch of beach that has a collection of rock pools and a large rock area that I knew would be ideal for the chosen location. It was a beautiful sunny morning and me and the photographer made our way down at 6.30am. On the way we picked up Signe - Model and Katie - Make up artist. In total we shot for different looks, consisting of a lot of fur, dulled metallics, and high shine silvers. We also featured 3 different make up looks to compliment the outfits, with a lot of bronzes, silvers and golds. The final make up look was decided to be used as a beauty shot to bring together the collection of images. I also used alot of leather and optical style sunglasses. To ensure the look stayed looking expensive I used three different pairs of tailored trousers which help maintain the high fashion side of the style (all second hand).

When deciding on the direction for The Style Observer I knew I wanted the clothing that was used in shoots to be only second hand, vintage and DIY. I wanted the inspiration from the trends to be something used to inspire, through shapes, colours and textures.

Overall the shoot ran very smoothly, we shot 5 different looks over the space of 5 hours which I feel is very productive. As the sun got brighter throughout the day we struggled to find a suitable area to shoot as the sun was effecting the model and her ability to pose.


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