Wednesday 27 April 2011

Cinematic Shoot

For the cinematic photoshoot I hired clothing from Hepwright's vintage shop to stay true to the 1950's. I wanted the styling to be very precise, elegant and to represent the wealth of a 'Lady of Leisure.' The concept of the shoot was to have the model leisurely acting like a male and doing activities that men reguarly do. This included being at the pub, a takeaway, smoking and with her dog (one man and his dog). Ideally the shoot didn't go as well as I had hoped and only ended up with four suitable images. Although the images I did manage to get were quite strong and once edited really captured the 1950's and the concept I hoped for. However due the the amount of other images from the two other shoots I feel this may be pushed aside a little bit. So emphasis will be taken on the cinematic trend in particular to ensure it reaches the standard of the newspaper.

Illustration Ideas

Via Tumblr and The Garden of Enchanment by Saga Sigurdardottir

Illustrations

After deciding that The Style Observer would include a range of illustrations relevant to each trend I have struggled to find something that is suitable. I've asked a range of different illustrators, a couple of which have produced some art work but none has been what I wanted. I originally wanted the illustrations to be of a range of accesories that fit within the trends. It has since been decided that the illustrations will be focused around the textures and colour pallet of the trends. Rather than using pantone colour charts they will be represented through garments within the illustrations.

Sunday 24 April 2011

Sneak Preview

A preview of some of the editing taking place on the Primal Futurism images.

Monday 18 April 2011

Primal Futurism Shoot

On Saturday the Primal Futurism took place at Rest Bay Porthcawl, just 30 minutes away from central cardiff. It's a long stretch of beach that has a collection of rock pools and a large rock area that I knew would be ideal for the chosen location. It was a beautiful sunny morning and me and the photographer made our way down at 6.30am. On the way we picked up Signe - Model and Katie - Make up artist. In total we shot for different looks, consisting of a lot of fur, dulled metallics, and high shine silvers. We also featured 3 different make up looks to compliment the outfits, with a lot of bronzes, silvers and golds. The final make up look was decided to be used as a beauty shot to bring together the collection of images. I also used alot of leather and optical style sunglasses. To ensure the look stayed looking expensive I used three different pairs of tailored trousers which help maintain the high fashion side of the style (all second hand).

When deciding on the direction for The Style Observer I knew I wanted the clothing that was used in shoots to be only second hand, vintage and DIY. I wanted the inspiration from the trends to be something used to inspire, through shapes, colours and textures.

Overall the shoot ran very smoothly, we shot 5 different looks over the space of 5 hours which I feel is very productive. As the sun got brighter throughout the day we struggled to find a suitable area to shoot as the sun was effecting the model and her ability to pose.


Friday 1 April 2011

FRONT COVER

I've played around with the positioning of my front cover image, as well as altering the tones. I also decided against my original chosen font and instead chose a much simpler design. Once decided I moved the position of the font numerous times to decide on where it would be situated and have finally ended up with this layout, in which I am particularly happy with.